website marketing

Marketing online consists of several important steps:

Evaluating your competition
Identifying your target market
Listing Keywords that your target market will use to find your site (100 words typically)
Scripting your page to rank highly for these keywords
Site submission to major search engines
Internet positioning reports to chart your rankings under the chosen keywords
Scheduled reports to monitor engine rank and competitors position

Scripting a page for high positioning is a highly confidential. Successful marketing does not stay successful when the competition learn your ranking secrets. Aceon has tools that can identify the penetration of keywords in all facets of a website and mirroring the main competitors in your market is one way to get results. There are a number of ways in which we modify your site to achieve higher rankings* (Meta Tags, Alt Tags, Hidden Comments, Doorway Pages, multiple Index's are all used in the scripting process). Due to the nature of online marketing we do not divulge all our tips and secrets to our online marketing success we will however explain in detail our systems when we meet perspective clients in this regard.

Once we have identified the target market and listed the keywords that they will search under Aceon offers several plans to market your site for ideal penetration. These plans are listed below.

In the Good Plan we identify the number one keyword by researching the popularity of all the keywords listed. We use a special resource site that lists how many web viewers have searched under a given keyword in the past month. After ranking the words by popularity we script the main page of the clients site to rank highly in this word and submit it to all engines.

Once the page is scripted for this word we then submit the site to all the main search engines manually (Yahoo, Altavista, Google, Ask, Excite, Lycos). We also run your site through two auto submission programs that cover over 1200 other search engines and directories on the Internet.

Our Better Plan consists of the Good Plan described above plus we identify the second, third, forth and fifth highest search terms for your target market and script your other main pages to score highly on all these keywords.

Even though we don�t submit each of these pages to the engines, there is a good chance that the engines will index them over time.

The Best Plan brings all the other plans under one powerful marketing package. It consists of scripting each of your main pages with a highly popular keyword. It then consists of submitting each of your main pages separately to the engines giving you the highest exposure possible under multiple categories.

Ongoing submission and monitoring is key to a well placed ranking on all the search engines. Aceon offers monthly, quarterly or bi-annual site submissions and meta tag enhancement to ensure your long term success.*

* It is important to note that all search engines work with different algorithms and use different criteria to rank websites. For that reason it is virtually impossible to achieve #1 rankings on all the engines. Its is also important to note that some engines like Altavista are very quick to list while Yahoo that is monitored by hand can can take months. Starting your submission process as soon as possible is best for results to be seen.

Aceon Web Solutions

Downtown Vancouver
600 - 890 West Pender St.
Vancouver, B.C.
V6C 1J9

P. 604 224-HELP(4357)

10am to 5pm Monday to Friday

East Vancouver
1329 East 13th Ave.,
Vancouver, B.C.
V5N 2B5

P. 604 873-3300

8am to 8pm Monday to Saturday

Phone: (604) 873-3300
Fax: (604) 608-3577
Email: info@aceonsource.com